What is common in watching a good movie, reading a well written novel and listening to a melodious song? These activities are capable of keeping you engaged in the matter till the very end. Similar situations are faced when creating a website, any user coming to your website would browse only if the layout is intriguing and the navigation options are clearly visible. Any user visiting the website for the very first time should be comfortable in using the content efficiently.

The time a user spends on accessing the website is a clear indicator of how well the content is organized in the webpages. Any user would surely learn more about your services in if they spend a considerable amount of time looking at the content.  User Experience (UX) of a website needs to be good for its success.  All the screen elements on the webpage need to be placed according to a specified plan so that a user’s time spent on the website proves to be productive.

In this article we have tried to organize a list of some activities and methods which if followed by you can positively enhance the engagement of users on your website. The most important points have been mentioned here:

Design for the users

Prior to initiating the design for a website project, thorough research work should be carried out to accurately identify who the target audience is. Through a website you are trying to communicate your ideas to a large audience, and while creating content for the users there specific demands and requirements should be kept in mind. Necessary modifications need to be done according to user feedback.

Less is more

Presenting quality content on the website is highly required but at the same time, proper quantity should also be kept in mind as too much information is not easy for any user to absorb. Keeping the content neat and clean is a good practice as it increases the readability of content on screen. Current trends on the social platforms show that users tend to have considerably low attention spans and thus they need to be given data which is not tough to comprehend so that they stick to using the website.

To improve the overall experience of a user you should concentrate  on connecting links so that users can go from one link to another.

 

Flow

The entire layout of a website needs to be set according to a well established flow as it helps a user in focusing on the right points. The flow of a website needs to be designed in such a manner that it is easy to understand and follow. Any service offered on the website should be presented under a specified flow for improving the usability of the website.

Visuals

A major improvement in the digital world is the usage of visual elements and relevant pictures while presenting some information. A picture when presented with correct text result in increasing a user’s curiosity for browsing the website more and at the same time makes them more focused on finding the accurate information. You should improve the visual look of your website by using different pictures and connecting them with links to site pages.

Text

The information to be presented on a website is majorly in text format and hence selection of the correct fonts and formatting styles is essential for presenting text.  Certain rules and specifications should be kept in mind as text covers more screen space than any other web element and hence need to be shown accurately.

Navigation bar

Modern web design techniques show inclination towards the use of navigation bars at the top of website as they help the user in accessing the website more efficiently. It could be seen as the starting point from where visitors move further in the website. It is a point of control which links all the sections and portions of a website and also lets the user navigate freely among-st various webpages.

White space

White space is seen by some designers as a tool to enhance the visual appeal of a website, it is the portion of a page which is left blank. The elements present on the screen need to be properly organized and enough padding is required between them so that the site’s visitors feel comfortable in understanding and using them.  The space which is not used to represent anything on screen is the white space and if used properly it can hugely enhance the overall look and feel of the website.