How to increase traffic into your landing page
by atul
A landing page is one single page. No need for a menu items because your visitors won’t have anywhere to navigate to. You can use anchors of course, but keep in mind: the simpler the better. To achieve the one goal that you set out for the page, your landing page needs to stay simple and focused. Content should be clear, brief and precise. Don’t distract visitors with irrelevant information. What they see is what they get. Main feature of landing page is Call to Action. This is the button or link that prompts visitors to complete the task that your landing page is prepping them for: Sign up, Subscribe, Order or whatever it is you want them to do. The entire page should be designed to make the Call to Action stand out so that visitors perform the action with ease. These tips will help you create a Call to Action that works. First imprints are key when it comes to landing pages. You need to grab your visitors’ attention instantly with a stunning look, beautiful images and a lively design. The landing page has a function, but that doesn’t mean it can’t be fun. Make sure your landing page looks great on mobile devices. A good quantity of your online traffic will come from mobile browsing, and these visitors are not going to stick around if the page looks inappropriate on their screen.
Now for the fun part – getting people to your landing page, so that they can fall in love with your brand, your organization or your service. There are four crucial aspects for bringing in visitors that we recommend you explore.
Social Media
As the foremost channel for absolute communications with your target audience, social media is one of the first place to start promoting your landing pages. Whether it’s on Facebook, LinkedIn, Twitter, Pinterest or any other social network that you find loved for your online presence, posting the link to your landing page – escorted by an appropriate image and a knockout text, of course – will bring in quality organic traffic that is already really inclined towards your brand.
Email Marketing
Reaching out to your audience directly through their email inbox remains one of the most efficient methods for drawing site traffic. Once your landing page is ready to go online, it’s time you start working on the wonderful email campaign that you will send out to your connections.
If you get the subject line, the visuals, the layout and the copywriting, your landing page will get a noticeable boost of incoming visits. Not sure where to start?
Cross-Platform Advertising
The methods we listed so far all planned free ways to gain traffic. If you manage to bring in a growing stream of visitors using these free methods only, congratulations – you’re a marketingpro 🙂 If you see your traffic stats unbelievable and think you could use a boost, it’s time to consider paid advertisements.
These three are most commonly used by small businesses:
• Search results ads: Based on keywords that you define, search engines like Google match your ads with specific terms that people search for.
• Social ads: Social networks like Facebook endorse your social posts to people who match the profile of your target audience.
• Ad placements: Advertising tools place your ads or banners on websites that are relevant to your target audience.
Based on your campaign goals, you may choose to diversify your advertising efforts or to focus on just one of these platforms. Whichever you decide on, be sure to keep your finger on the pulse of the campaign by analyzing stats frequently. You need to note which ads are performing well and which could use some tweaking.
atul
I love to create stunning websites and geeking out in my free time, I hold Masters’ degree in Computer Applications and converse solely in Binary.
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